This is a recap from Big Ideas for Small Business, NLC’s national peer network helping local governments accelerate effort to support small businesses and encourage entrepreneurship. To learn more about this initiative email firstname.lastname@example.org.
Kansas City, Mo., well-known for its status as a “Gig City,” has the surprising challenge of a digital divide among small business owners. Local business and entrepreneurs have access to a high-speed broadband network that makes all aspects of e-commerce more accessible, such as online sales, advertising, and customer support. However, many mom-and-pops are not taking advantage of the internet to support their businesses. And they are not alone. Almost half of small businesses nationwide do not have a website.
The digital divide among small business owners is not only an access problem, but an economic one as well. Businesses that don’t have a website, social media presence, or an email account are limited…
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